Private Selection™ places an emphasis on fresh, authentic ingredients to bring you only the finest culinary experiences. Our gourmet and artisan items continually change as food trends evolve, so you can be sure we’re always offering you the best. From artisan-inspired breads to creamy Greek yogurt to applewood-smoked bacon, our products will feed your passion for gourmet food experiences in your own kitchen. Indulge your senses, enliven your taste buds and enjoy the moment with Private Selection.
After years of pleasing palates, the Private Selection brand is moving beyond the Kroger family of stores onto the World Wide Web. You can now find us at PrivateSelection.com to learn how we craft our authentic flavors and artisan foods, as well as share your thoughts and ideas for what’s next. We hope you enjoy some mouthwatering recipes, rate your favorite products, and maybe discover a perfect pairing tip for your next gathering.